The UK's HED Wheel Specialist
Official UK distributor of HED Cycling, offering premium wheels backed by expert advice and personal service.
Handmade in the USA. Delivered with UK Expertise.
Every HED wheel is handcrafted in Minnesota by skilled wheel builders, combining decades of engineering with meticulous attention to detail. It's this commitment to quality that has earned HED a reputation among cyclists worldwide.
As the official UK distributor, South Coast Velo offers free UK mainland delivery, no import duties or hidden fees, and expert advice before and after your purchase—so you can buy with complete confidence.
What you've said
What you've said
“Great service from Tom. Ordered a set of HED Ardennes RA black rim brake wheels. Arrived quicker than expected and look and perform amazing on my steel bike. Tom kept me informed throughout the purchase. Cheers”
What you've said
“I have used HED Cycling wheelsets for over a decade on both my road and gravel bikes, and I can't recommend them enough. The build quality is amazing. These wheels last."
What you've said
"The wheels are amazing and if you are considering purchasing from HED do so with confidence. The wheels transformed my bike, and my buying and customer service experience has earned HED a loyal customer and fan!”
